The Customer is King. Long live the King.
Social media is word-of-mouth amplified. In this Information Age, consumers are smarter than ever. People have come online to make informed decisions about their purchases. 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users (Econsultancy, July 2009). Trust has shifted from traditional media to social networks and peer product ratings & reviews. Your clients are already tuned into this paradigm shift for business. They are talking to consumers and to each other through Facebook pages, Twitter, LinkedIn, Google+ and YouTube. If you aren’t part of the conversation, you will get left behind.
Don’t sell. Share.
Customers demand an informal relationship from the people they buy products and services from. They don’t want to be sold to. Instead, they want engagement and access. This can be scary for businesses since most have been programmed to control the communication with their consumers. That’s where we come in. We help you lift the veil and develop a strategy to engage with your consumers. When successful, we turn consumers into advocates who will champion your company to friends and family.
Strategy. Strategy. Strategy.
We are strategy addicts. We grab digital shovels and dig deep to understand your audience and their behavior, define specific objectives and then match that understanding to the right social platforms. It’s a messy process, but we love getting our hands dirty. And when we’re finished, we produce a smart roadmap to build your community and make your marketing more successful.